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Rachael Kelly founded HiveHEALTH with a simple belief: people deserve to feel supported, not alone, as they navigate healthcare. After years of leading strategy and organizational transformation across industries, she saw firsthand how confusing, exhausting, and inequitable the healthcare experience can be—especially for families already carrying heavy burdens. Rachael Kelly is the Founder and CEO of HiveSMART Consulting and the best-selling author of From Trauma to Triumph. With more than 20 years of leadership experience across hospitality, travel, technology, and sports, she’s known for transforming organizations through thoughtful strategy and people-first leadership.
HiveHEALTH was created to bring advocacy, clarity, and concierge-level care coordination to individuals and families, regardless of insurance status. Rachael’s leadership is grounded in empathy, systems thinking, and a deep commitment to whole-person well-being. Before launching HiveSMART, Rachael served as Chief People and Culture Officer at Smokey Bones, where she led a major culture shift that earned the company back-to-back Great Place to Work certifications and national recognition for advancing diversity in leadership. The Florida Diversity Council named her 2022 Woman of the Year for her work.
She also leads HiveSTRONG, HiveHEALTH’s social impact arm supporting survivors of abuse and trafficking, reinforcing her conviction that care must extend beyond clinics into community and connection.
Meredith helps build care that feels supportive, accessible, and rooted in respect. Her work centers on making sure every patient feels heard, valued, and cared for—at every step of their journey. Meredith is deeply committed to trauma-informed, patient-centered care and works closely with clinical leadership to remove barriers, elevate patient voices, and promote equitable access to healthcare services. Her approach emphasizes trust, transparency, and respect, recognizing that meaningful healing begins when individuals feel supported and understood. At HiveHEALTH, Meredith’s leadership ensures that advocacy is not an add-on, but a foundation—guiding the organization’s mission to provide thoughtful, inclusive, and responsive care for every patient.
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Coby Newell is a Member Advocate & Care Navigator with HiveHEALTH, bringing a patient-first, compassionate approach to care coordination and support. With hands-on experience navigating insurance systems, including Medicaid, and advocating for individuals and families, Coby is dedicated to making healthcare more understandable, accessible, and less overwhelming. She is especially skilled at supporting patients during stressful or vulnerable moments, ensuring they feel heard, respected, and confident throughout their care journey. Coby’s work is rooted in trauma-informed care, strong communication, and meticulous attention to detail. She collaborates closely with providers, clinicians, and operations teams to coordinate appointments, referrals, and follow-up care while maintaining strict HIPAA compliance. Known for her empathy, organization, and calm presence in fast-paced virtual environments, Coby is passionate about removing barriers to care and helping every HiveHEALTH member feel genuinely supported from start to finish.
You don’t have to manage serious health needs alone. With HiveHEALTH Concierge, you gain expert coordination, peace of mind, and a team that never stops advocating for you.
